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Native Advertising: Marketing Musts for 2017

  Ad Blocking is creating a massive increase in native advertising, but this is not the only reason. Native Advertising is consistently outperforming traditional banner ads and has a much higher approval rating from targeted users and compliance controllers. So What Is A Native Ad? Native ads, sponsored content, and promoted content are basically standard […]

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2017 FACEBOOK TRENDS AND EVOLUTION

In 2004, ‘TheFaceBook’ emerged from Facemash and became an instant hit. Changing its name to Facebook, the social network became an international success within two years, but it has significantly changed its values and objectives over the last decade and is constantly evolving to support and even create today’s global trends.   The Rise Of […]

Digital News

The Top Five! 26 February – 3 March

Keeping up with the fast-paced, demanding, and ever-growing digital world, CpmStars is watching what is hot in the industry for you and showcasing the top five picks of the past week. Probably the biggest news of the week is Snapchat going public. How did Snapchat evolved from a sexting app to an Advertising darling. The […]

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AD-BLOCKING: 2017 REPORT

To someone not connected with online sales and marketing, ads can be a bothersome annoyance. Most people become blind to the box in the upper right, and skip over banners without even noticing them. This ad blind evolution is a difficult battle to overcome, but there’s another growing enemy that marketers now face and its […]

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Facebook for Affiliates

Forget what you’ve heard, affiliate marketing is not dead! Some believe affiliate marketing has had its day and already has one foot in the grave. Less than a decade ago, people who had jumped on the Affiliate money train as it was steaming out of the station made loads of money online. Nowadays, people are […]