If you own a website, chances are you want to make money from it. Whether you have a content website or a business website, you’re not online merely for a web presence. If you are, you’re selling yourself short—literally.
There are many ways to make money from your website, and we’ll cover just a few of them here.
Affiliate Marketing—This is a pretty broad term that actually tends to overlap with a number of different marketing methods. In short, a website may partner as an affiliate with either a network that offers campaigns or directly with an advertiser who offers an affiliate program. When you decide to affiliate with a network or advertiser, the flow of the campaign may vary from a simple lead up to a complete sale. You could get paid after a lead-capturing landing page, where the user is asked to fill in his/her email, phone number and credit card depending on the needs of the campaign, or you could get paid a percentage on the sale of the product.
Many advertisers prefer this form of marketing, since they usually do not incur any expenses unless there are tangible profits.
Pay-Per-Click Advertising— Pay-per-click advertising will actually pay the website owner every time an ad displayed on their site is clicked, whether a purchase is made or not. You’ve probably noticed that when you do any Internet search these days, the first few results are ads. That’s search PPC at work, and it’s highly beneficial for both sides of the marketing equation. There are many PPC networks and RTB platforms where advertisers can bid for your traffic. You can find these networks in directories like www.adnetworkdirectory.com
Selling Ad Space on Your Site— Simple enough, right? Offer to sell banner ads on your site for a set amount. The more traffic your site gets, the more you can charge for advertising. This might be a hard sell if you’re a brand new start-up or have a blog that only has a handful of readers. However, if you can build your audience and help build a business’s brand at the same time, it can be very lucrative.
Accept Donors or Sponsors— If you find that you just can’t seem to create a marketing plan that works, i.e., brings in the big bucks, another option is to ask your website visitors for sponsors or donations. An example would be a blog or website that is a start-up but has a fairly strong fan base. The website owner could say, “Like what you see? Help us to keep providing you with great content!” Then, post a donation button so users can donate whatever amount they choose. If you’re lucky, a business or organization may also decide to sponsor your site.
Sponsored Posts or Articles— In that same vein of thinking, your website could host sponsored articles or blog posts. Let’s say that your site offers local news from your community. You could contact businesses that need the exposure, and in a sense, they could write a paid advertisement. Many advertisers would be willing to pay to get their name and mission out there. It’s a win-win situation for both sides. One caveat: ensure that the sponsored blog post or article is relevant to the rest of the content on your site.
Create an Email List— Many websites employ this particular marketing tool by collecting site visitors’ email addresses and then sending promotional emails to that list. Of course, it’s integral to your success to ensure that you’ve secured a person’s business before you start sending them emails. No one likes spam and it’s definitely not very profitable to be instantly deleted from a user’s inbox. The key is to provide a service or information for free before expecting customers to be willing to pay because you send them an email.
Create an Online Store— If your website is selling a product (or even if it’s not yet) it’s not a bad idea to set up an online store for your customers. For example, say you’re a popular author or blogger. You definitely want to have your books available for sale somewhere on your site. A blogger may create swag for their brand— an online beauty star may begin to offer her own line of products, for instance, or even simple things like cosmetic bags with her logo, T-shirts and so on. If you have fans, it’s a great way for them to show their support for you. And for you to make a few bucks at the same time!
Sell Your Site—This isn’t always a viable option, especially if you have a sense of ownership over your website or blog. However, a site’s value is based on its income. Whatever your site is making monthly can be multiplied by selling to another. In some cases, you can receive up to 12-22 times that monthly income. If you’re in it solely to make as much money as possible, this might be the choice for you. It’s becoming more and more popular in the business world to “flip” sites, much like renovators flip old homes and increase their value.
These are just a few of the more popular ways that you can generate income from your website. There are far more ideas out there. You have to be willing to do the research, and find the marketing and advertising plans that will work best for you and your business. Make sure you’re getting reputable advice, however. You don’t want to buy into a scheme that makes someone else money. This about your site, your blog, your business. The right fit is out there, and there’s plenty of money to be made.
CpmStars.com can offer you a variety of solutions to monetize your traffic, easy and simple.