A great number of affiliates who utilize affiliate marketing find it difficult to make a significant profit. Why? For the simple reason that they don’t choose the products that work best for them. It’s easy to fall into the trap of going with what’s hot at the moment or what has the highest payout, even though that may not be the best fit for you.
So how do you choose the affiliate marketing products that are right for you? To start with, you need a solid marketing plan, and need to clearly define your goals and what you wish to promote.
Of course, it’s not that easy, so here are a few dos and don’ts to help you out along the way.
DO Know Your Audience
It’s not always about which type of affiliate marketing you like the most. It’s more about your website or blog users and their needs. The more you know about your users—demographics, wants, needs, etc.—the better your marketing program will be.
If your audience is more on a local level, tailor your affiliate marketing to them. For instance, a localized audience would be more likely to shop at a discount clothing store in their city than to travel to New York City or Beverly Hills to shop in high-end designer boutiques.
This example also brings to mind that it’s integral to know your users’ socioeconomic status Knowing who your audience is and what their wants and needs are will go a long way toward helping you choose the best affiliate for you.
DON’T Be Too Precise, However
There’s a huge difference between knowing your users and unintentionally shutting out new users. In other words, you don’t want to be too specific when choosing your affiliate. You could end up shooting yourself in the foot if you focus too heavily on one area of interest as opposed to others.
As an example, a sports blog may have a particularly strong fan base of football enthusiasts. That doesn’t necessarily mean that all of that blog’s affiliate marketing should focus on football gear or merchandise. It should instead focus on all kinds of sports to ensure it’s reaching the maximum number of potential customers. A sporting goods retailer, for example, would likely be a better choice than hockey-only retailers.
This is of course in case you have a website of specific niche. If you have a general interest blog, a news website, gossip, torrent site etc you could test products of various niches to see what works the best for you.
DO Read the Fine Print
Always make sure that you read an affiliate program’s Terms and Conditions before signing off on it. While many offer fabulous sign-up deals, it may turn out that the level of service goes downhill after the honeymoon period. You want to be sure that any affiliate program you choose is going to work for your business over the long run.
You might want to OK the contract with your attorney or account manager before signing an agreement that you may later regret.
Also, don’t be afraid to ask questions if you don’t understand a particular point of the contract. It’s better to ask questions and perhaps feel foolish for a moment than to risk your profitability and lose money later.
DON’T Rest on Your Laurels
Once you’ve found the perfect affiliate program to help you build your business, don’t just sit back and wait for the revenue start rolling in. Stay on top of your game, ensure that the affiliate program is working as it should and monitor the progress.
Find out what’s working and what may not be working quite as well. Even if you’re locked into a contract, the website publisher ultimately has the final say as to what’s on his / her site. There’s no need to fix what isn’t broken, but there’s also no need to let something that is broken fester until it’s no longer in your control to fix.
DO Know How to Display Your Affiliate Ads
After you’ve chosen your affiliate program, it’s important to know the best location on your site to display their ads. Many sites use a sidebar or top banner for affiliate advertising, but since you know your audience and know the Terms and Conditions of your agreement with your affiliate, now you need to know which spot on your page will give you and your affiliate the most traffic and usability.
You also need to know how to display these ads. Will your users respond to flashy animation or would they be more drawn in by a stunning image? Or would they respond better to big, bold lettering and no image at all? Be Creative! That’s part of knowing your audience, and it’s an integral component of building a successful affiliate marketing program, too.
DO Utilize your SOCIAL MEDIA
Do not underestimate your social traffic. According to a report Facebook released earlier in 2016, its users spend on average a total of 50 minutes per day on Facebook. Maybe this does not sound like a lot but if this is the average, consider how much time your followers spend vaguely browsing Facebook. Why not using your creativity to catch their attention and lead them to the products you are promoting. Of course, do not bomb your followers with promoting material or else they will simply lose interest.
Of course, there’s no one-size-fits-all way to be successful in affiliate advertising, but these dos and don’ts will certainly help you build your program. What works for one site may not work for another. Remember to stay on top of trends and always seek advice from your peers or trusted colleagues if you have concerns along the way.